Different businesses usevarying tools for measuring success. It all depends on the goal. If your goalthis year is to generate more sales, then it’s best to measure and optimizeorganic traffic.
Organic traffic refers tousers who visit your website as it appears on the search engine results page.These are people who use keywords to find the products or services they need.They are more than likely to buy something from you if they stumble upon yourwebsite during their search.
It’s for this reason thatgenerating and increasing organic traffic is vital, as it translates to gettingmore sales conversions. All you need to do is to improve your website for thepurpose of generating organic traffic. Here are a few tips to keep in mind:
Improving organic trafficstarts with how your website looks and performs. Search engines reward websitesthat provide an amazing user experience.
Google is watching how yourwebsite is able to retain visitors. If your website loads too slowly and has acluttered interface, visitors are less likely to engage further. If more peopleleave your website faster than they come in, Google might give you a lower rankin the search results.
Taking this into account,you might as well begin by building an engaging interface. You can start byreducing your loading time by getting rid of heavy assets and compressinghigh-quality images.
You should also optimizeyour web design by opting for a simple yet intuitive theme. Apart from that,you can also build a custom website template with the help of LogicDesign. Be sure that it’s optimized for mobile devices as well.
When it comes to gettingfound on the search engine results pages, you will need to build a listof high-value keywords you can rank for. Considering how frequentlyGoogle changes its method of ranking websites, you will need to perform an SEOaudit with every new update that comes along. This will ensure that yourwebsite remains visible.
Start by identifyingkeywords that generate the most organic traffic. Use tools like SpyFu to findhigh-performing keywords. Next, you will need to determine the keywords thatyour closest competitors are ranking for. SpyFu lets you compare competitorwebsites and provide new keywords to include in all your content.
To enrich your keyword listfurther, try searching a specific phrase and check Google’s list of relatedterms. You can use these suggestions as prompts for writing your next batch ofcontent.
Blogging remains to be themost important driver of organic traffic. As you update your list of keywords,make sure to write blogs that are both valuable and visible to youraudience.
Your priority here is tocome up with blog topics that people will want to read. Take time to researchtrends, problems, and issues your target market encounters. Use contentcuration platforms like Scoop. It or Mix to brainstorm for ideas. Put moreeffort into adding new pieces of information. Avoid writing about an overdonetopic unless you have something new to say about it.
While drafting your blogs,make them readable by writing in simple English. Don’t use technical termsunless you provide a definition for them. You will also need to follow aproper subheading structure. Use H-tags to divide your content intosubsections to make the reading experience easier for visitors.
Before publishing a blog,make sure to include relevant and high-value keywords. In addition, opt for akeyword density of 1% to 2%. Going beyond this number will put you at risk ofgetting deranked.
Featured snippets serve aspreviews to certain content on your website. If a blog answers a specificquestion, Google will create a featured snippet for it and place it at the topof the search engine results page.
A piece of content that’soptimized for featured snippets is more likely to generate organic clicks.To optimize content for featured snippets, the post should be able toanswer a specific question. Use Quora or monitor your Twitter newsfeed to findthe most common questions your audience is asking.
Consider writinginformative blogs that answer “why” and “how” questions. Moreover, provide abrief answer in the first paragraph and elaborate further in the succeedingparagraphs. It also helps if you are able to answer related questions relatedto the main topic. If your topic is about ketogenic dieting, includesubheadings that answer questions like “What food is the best for a keto dietplan?”
Finally, make sure to add ahigh-quality image to the blog before posting. Apart from photos, you can alsoadd infographics and graphs that will also appear in the snippet.
You probably have so muchcontent on your website already, but how many of them are generating organictraffic? Effective content management is crucial to making sure every web pageproduces results. Blogs and other assets could lose their relevance over time.This will negatively impact your SEO ranking as fewer people findthese posts unhelpful.
A content audit should helpyou along these lines. Use a site crawler like Screaming Frog to list down blogpages that should be updated with new information. If you have a blog thatdiscusses a topic that changes year after year, consider adding new data andoptimizing in line with your current SEO strategy.
Revitalizing old contenthelps you save time as you brainstorm for more content ideas. More importantly,it allows you to improve your website’s ability to generate organictraffic.
Keywords are not the onlycomponents of increasing organic traffic. You will also need to buildhigh-value links on-site and offsite. When posting content, make sure that itlinks to other relevant pages within your website. Use appropriate anchor textsto help navigate users.
Aside from that, you shouldalso create external links that redirect to authority websites. Doing this willhelp increase your site authority and add value to your visitors. Lastly,consider earning backlinks for your website by writing guest posts. Look forniche websites where you can share industry knowledge.
You may have to pay just topublish a blog on sites like Forbes, but there are other guest posting sitesthat let you publish for free. Just make sure your contributions providevaluable information. Apart from guest posting, you can also publish blogs onplatforms like LinkedIn and Medium. You just need to write originalarticles for each one.