Of all the marketing options available for online stores, social media adssometimes get a bad reputation. And while it is true that they can be intrusivewhen you’re browsing the web as a user, there is no denying that they can beincredibly effective as pay-per-click advertising for online stores. So if youhave passed on social media advertising before, here are some of the reasonswhy you should consider giving it a try.
Aswith most other forms of pay-per-click advertising, social media ads allow youto skip the trouble of building an online presence by allowing you to just payto have people visit your store. This not only allows you to get traffic toyour store right away, but it can also allow for a consistent inflow of peopleas you can determine how many visitors you want and limit how many you get perday out of your marketing campaign.
Thisconsistency can also be useful when you’re trying to protect your web serversor your sales team from sudden surges in traffic. This can be useful forbusinesses that rely on customers getting in touch with a sales representativeto close a deal.
Targetedsocial media ads make it much easier for your store to offer free shippingwithout hurting your profits. That’s because you can choose which regions yourad is going to appear in. You can take advantage of this by running your adsonly in major cities, as shipping goods between metropolitan areas is oftencheaper. Or you can even show your ads only in the area around your warehouse,facilitating same-day and overnight shipping.
Ofcourse, there are other ways to make shipping faster and easier. Using a sitethat allows you to get fastcourier quotes,for example, can help you find good deals for your store. But at the end of theday, distance and ease of access are the two factors that weigh heavier on thefinal cost of shipping.
Socialmedia ads can be targeted using criteria much more specific than justgeographical location. Age, interests, previous browsing history, language,relationship status, and more. All of this can help you get the most out ofevery click by making sure only your ideal customer is seeing your ads.
Socialmedia ads are also a great way to learn how your target audience reacts to yourads. Most platforms will not only keep track of how many people clicked your adbut also how many people have seen it or engaged with it in some way. Thismakes social media advertising a great place for you to test the effectivenessof different marketing strategies through limited runs, which can help youflesh out your sales pitch and even develop unique approaches to use ondifferent demographics.
Social media marketing allows you to knowahead of time exactly how many clicks you’ll get out of the amount of moneyyou’re investing. This is a far cry from something like content marketing,where a video produced by your company may go viral overnight, or it mightnever be noticed.